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A selection of content produced for BrightInsight.

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The Promise and Perils of AI in Healthcare • BrightInsight

The advent of AI chatbots such as ChatGPT, Bing, Bard and Jasper is increasing the already intense focus on Artificial Intelligence (AI) and Machine Learning (ML) and its wide-ranging implications for every aspect of modern society.

That’s certainly true in healthcare, where the ramifications for AI-powered chatbots alone are profound. One could imagine clinicians using ChatGPT to document and synthesize interactions with patients, generating chart notes for delivery into an Electronic Medical
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How artificial intelligence technologies can augment mental health treatment

The rise of technologies such as machine learning and artificial intelligence (AI) is spurring great interest in how they might be applied to healthcare, especially in the wake of the advent of generative AI applications such as ChatGPT.

One interesting use case is mental health. Recent research on the use of digital health technologies has shown that they can have a powerful and lasting effect on mental health conditions, which are a leading comorbidity for many physical diseases.

"A pervasiv
BrightInsight •

5 Prescriptions for Digital Health Success

Digital health is facing some serious headwinds.

Examples of successful digital health programs with demonstrable return on investment (ROI) exist, but they’re scarce. As we enter the Digital Health 3.0 era, that’s led to a great degree of skepticism about digital health’s promise.

And as with the dot-com boom-and-bust during the late 1990s, which revealed companies of legitimate value and discarded the rest, digital health is entering its own shakeout phase. Digital products that can’t demons
BrightInsight •

How artificial intelligence technologies can augment mental health treatment

The rise of technologies such as machine learning and artificial intelligence (AI) is spurring great interest in how they might be applied to healthcare, especially in the wake of the advent of generative AI applications such as ChatGPT.

One interesting use case is mental health. Recent research on the use of digital health technologies has shown that they can have a powerful and lasting effect on mental health conditions, which are a leading comorbidity for many physical diseases.

"A pervasiv
BrightInsight •

How digital is reshaping pharma’s patient journey • BrightInsight

Traditionally, innovation in the pharmaceutical industry has been centered around the development of new medications for existing conditions – new vaccines or therapies to manage or even cure conditions once thought impossible to treat. The most recent example: researchers used messenger RNA (mRNA) to rapidly develop vaccines to treat COVID-19, and are also investigating its potential to generate treatments or vaccines for a variety of other conditions, including influenza, respiratory syncytial
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How to commercialize your patient-facing digital health solution to increase adoption and engagement

Digital health solutions are on the rise, and pharma companies aspire to make digital an integral part of the patient experience. Unfortunately, this is not as simple as it sounds. The challenge lies not only in solving pain points for patients and providers alike, but also in ensuring that your target end users are aware of your digital product. This is ultimately a sales and marketing issue, and the solution lies in go-to-market strategies.

In our latest white paper, we're exploring this topi
BrightInsight •

The Digital Transformation of Healthcare Starts Here

Biopharma and medtech companies trust BrightInsight’s compliant platform to differentiate and expand the value of their therapies with groundbreaking digital solutions. SaMD is the backbone of next-generation companion apps, dosing and treatment selection algorithms, data analytics and more. Learn how SaMD is transforming healthcare.

Digital enables more engaging patient experiences by increasing therapy compliance, improving disease and medical tracking and as importantly, building connections
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The BrightInsight Platform

Our platform replaces the need for lengthy and complex “build from scratch” implementations and instead puts a library of pre-built and proven features at your fingertips. Best of all, it’s designed under a Quality Management System to support global security, privacy and regulatory requirements.

Our pre-built functionality covers 60%-80% of customer requirements, allowing you to accelerate time to market by 6 to 24 months and start realizing true business and clinical value sooner.

When you b
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The Disease Management Solution That’s Driving Clinical and Business Value

Our digital solution supports both patients and providers, improving symptom management, boosting therapy adherence, and enhancing the patient experience. At the same time, real-world data capture powers actionable user, engagement, and clinical insights.

Our comprehensive app offering includes patient-friendly tools to track, inform, and engage–all with the goal of improving outcomes. A clinician portal, EHR integration and patient dashboards enhance patient-provider communication and keep pro