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Kevin McCarthy is a content lead living in Oakland, California.

External Thought Leadership

Nasdaq •

How Digital Is Reshaping Pharma’s Patient Journey

Traditionally, innovation in the pharmaceutical industry has been centered around the development of new medications for existing conditions – new vaccines or therapies to manage or even cure conditions once thought impossible to treat. The most recent example: researchers used messenger RNA (mRNA) to rapidly develop vaccines to treat COVID-19, and are also investigating its potential to generate treatments or vaccines for a variety of other conditions, including influenza, respiratory syncytial
Nasdaq •

How Artificial Intelligence Technologies Can Augment Mental Health Treatment

The rise of technologies such as machine learning and artificial intelligence (AI) is spurring great interest in how they might be applied to healthcare, especially in the wake of the advent of generative AI applications such as ChatGPT.

One interesting use case is mental health. Recent research on the use of digital health technologies has shown that they can have a powerful and lasting effect on mental health conditions, which are a leading comorbidity for many physical diseases.

"A pervasiv
Nasdaq •

5 Prescriptions for Digital Health Success

In a world of increasingly constrained resources and strong headwinds, pharma, biotech and medical device companies can follow a few key precepts to create successful digital health products.

Digital health is facing some serious headwinds. Examples of successful digital health programs with demonstrable return on investment (ROI) exist, but they’re scarce. As we enter the Digital Health 3.0 era, that’s led to a great degree of skepticism about digital health’s promise.

And as with the dot-com
Nasdaq •

The Promise and Perils of AI in Healthcare

The use of AI and machine learning in healthcare is rising almost as fast as the amount of healthcare data being collected, offering incredible benefits to patients – as long as the technology is handled with thoughtfulness and care.

The advent of AI chatbots such as ChatGPT, Bing, Bard and Jasper is increasing the already intense focus on Artificial Intelligence (AI) and Machine Learning (ML) and its wide-ranging implications for every aspect of modern society.

That’s certainly true in health
Nasdaq •

Why Data Breaches Are Increasing, and 6 Ways Companies Can Avoid Them

Companies pay millions in fines over breaches of patient data and face an incalculable loss to their reputations. Here’s how companies can avoid these costly and damaging breaches.

Organizations that mishandle patient data pay dearly for it — in fines, and even more damaging, with their reputations. In the EU last year, the biggest fines for violations of the General Data Protection Regulation (GDPR) added up to €821.54 million, including Meta paying €405 million for processing the personal dat
MedCity News •

Digital as the Differentiator for Biopharma and Medtech

With the Inflation Reduction Act now on the books, the U.S. Centers for Medicare & Medicaid Services (CMS) will begin negotiating drug prices with the pharmaceutical industry. That, combined with other headwinds such as increased competition from me-too drugs, and ever-present pricing pressure from payers, means that pharma players now more than ever need a new and powerful tool to differentiate their products. We believe the next decade of transformation is digital.

Almost every industry has h

Blog Posts

Linkwell Health •

The Hidden Opportunity Behind the New CMS Benefit Rules

What’s a Medicare Advantage plan without an array of choice perks? These days, dental, vision, and hearing benefits are merely the baseline. Fitness benefits are a must and top-of-the-line extras like over-the-counter drug coverage, food delivery, transportation services, and in-home support are increasingly prevalent.

In fact, since 2020, the number of plans offering supplemental benefits has increased by 250%. The reason is clear: These enticing extras mitigate some of the most common barrier
BrightInsight •

Leveraging connected wearables and support apps to increase early detection of CRS and ICANS

For many cancer patients—especially those living with blood cancers like leukemia—cell therapy has been a literal life saver. CAR-T therapy in particular has a demonstrated remission rate of 76%. Unfortunately, serious complications can arise in the wake of cell therapies like CAR-T, including cytokine release syndrome (CRS) and immune effector cell-associated neurotoxicity syndrome (ICANS). Early detection of these syndromes is key, and digital solutions can decrease the risk of complications.
BrightInsight •

Digital Health C-Suite Series: EU regulatory expert and Cooley partner, Elisabethann Wright

In the latest installment of our BrightInsight Digital Health C-Suite Series, we spoke with Cooley Partner Elisabethann Wright, who brings 40 years of experience to bear on the European Union’s regulatory landscape. We discussed recent changes in pharmaceutical, medical device and AI regulation, best practices for compliance in an ever-changing regulatory environment and her prediction for the biggest trend in digital health this year. Watch the discussion below, or read on for a recap.

The fir
BrightInsight •

Rare Disease Day: Leveraging digital health to improve management of rare diseases

Today, there are more than 6,000 rare diseases, which impact over 300 million people around the world. Three quarters of these diseases are genetic, and often strike during childhood. Rare diseases include neurological and neuromuscular diseases, metabolic diseases, skin diseases, bone and skeletal disorders, and affect the heart, blood, lungs, kidneys and other organ systems.

Unfortunately, more than 90% of these patients don't have access to a viable treatment option, leaving a huge number of
BrightInsight •

Cautionary tale: How digital health companies can protect themselves from regulatory trouble

Digital tech is bringing incredible medical technologies into our homes and smartphones. These include prescription digital therapeutics, connected devices and companion apps. Some apps incorporate AI to synthesize volumes of data. The benefits can be huge, but guardrails are important to protect patients–and the reputation of companies building the tech.

The U.S. Food and Drug Administration recently issued a warning letter to cardiac monitoring company iRhythm that serves as a cautionary tale
BrightInsight •

How to commercialize your patient-facing digital health solution to increase adoption and engagement

Digital health solutions are on the rise, and pharma companies aspire to make digital an integral part of the patient experience. Unfortunately, this is not as simple as it sounds. The challenge lies not only in solving pain points for patients and providers alike, but also in ensuring that your target end users are aware of your digital product. This is ultimately a sales and marketing issue, and the solution lies in go-to-market strategies.

In our latest white paper, we're exploring this topi
BrightInsight •

Digital Health C-Suite Series: Sanofi’s Emmanuel Frenehard on digital health’s patient impact

In our latest BrightInsight Digital Health C-Suite Series episode, Emmanuel Frenehard, Global Head of Digital Products at Sanofi, chats with us about using digital to shorten the distance between the patient and treatment, and how BrightInsight helped accelerate Sanofi’s digital solution for Dupixent.

This conversation highlights Emmanuel’s team’s commitment to “chase the miracle of science to improve peoples’ lives.” It also addresses the question of once you have the science, how do you get i
BrightInsight •

BrightInsight and CSL Behring launch B SUPPORT patient app for HEMGENIX® hemophilia B gene therapy

CSL Behring recently launched the B SUPPORT Patient App, built on the BrightInsight® Platform, to help patients with hemophilia B transition from factor replacement to gene therapy. Our new case study illustrates how BrightInsight built the app in just four months to support hemophilia B patients through a variety of challenges.

Released in April 2023, B SUPPORT includes a suite of features that are designed to meet patients wherever they are and guide them through their treatment journey.

CSL
Rally Health •

How to Get Your Employees Back in the Fitness Game

January is often a time when people look at the blank slate of a new year and vow to improve their health by setting new fitness goals. But with COVID-19 worries and restrictions, your employees may be finding it hard to get back on track.

Yet now is when the physical and mental benefits of exercise really can come in handy. Along with aerobic benefits, exercise is great for sleep, reducing symptoms of depression and anxiety, and managing stress.

Employers are in a unique position to help empl
Rally Health •

3 Innovative Ways to Use Social Media for Wellness Engagement

If the breakout success of Peloton — the interactive fitness platform that sells connected exercise bikes and treadmills — has taught us anything during the COVID-19 pandemic, it’s that people are eager to join like-minded communities dedicated to health and wellness.

More than 4.4 million Peloton users connect during workouts by digitally high-fiving other participants and using hashtags such as #PelotonMoms and #BlackGirlMagic, while instructors offer frequent shoutouts to at-home riders. Pos
Rally Health •

COVID Has Been a Wake-Up Call for Millennial Employees

Rising anxiety. Disrupted sleep. Worsening nutrition. COVID has hit the American workforce hard, Rally Health’s 2020 Preventive Care survey of more than 4,000 adults shows. Millennial employees are no exception, but the toll could be particularly severe. That’s because research shows millennials tend to be in worse health compared with older Americans when they were the same age. Depression, high blood pressure, high cholesterol, tobacco use disorder and Type 2 diabetes are all more common among
Rally Health •

Differentiation Is the Big Disruptor in Senior Fitness

Seniors are an important and rapidly growing market for health plans, especially as Baby Boomers age into Medicare and prioritize health in retirement. This cohort — currently between 57 and 75 years old — is often credited with starting the fitness revolution in the ‘70s-’80s, embracing regular exercise, taking up jogging, joining health clubs, and following along with aerobics videos at home.

At nearly 72 million strong, Boomers understand the importance of fitness. Yet today, more than three
Rally Health •

How the Pandemic Has Put Your Team’s Heart Health in the Crosshairs

Employers have spent an inordinate amount of time in the past year working to keep their teams safe and healthy. Business leaders have stocked up on personal protective equipment, reconfigured office spaces, and invested record amounts in mental health programs and rapid testing. But there’s one area that, so far, has most likely gone overlooked: heart health.

Heart disease was already America’s No. 1 killer before COVID-19, with nearly half of all adults experiencing at least one of the top th
Rally Health •

How Payers Are Supporting Health Equity

The pandemic has touched all of us, but some have felt its effects more than others. COVID-19 has exposed longstanding inequities that have harmed the physical, social, economic, and emotional health of communities of color and other vulnerable populations.

Payers understand that eliminating these health disparities is not only an ethical imperative, but also a necessary step to ultimately achieving lower-cost, higher-quality care. That’s because health disparities result in vulnerable populati
Rally Health •

5 Payer Trends That Will Outlast the Pandemic

More than a year into the COVID-19 pandemic, Americans are looking forward to a return to normalcy as vaccination expands. But the health care landscape has been irrevocably altered. From spurring explosive growth in virtual care to highlighting the painful realities of health inequity, the virus fundamentally changed how care is delivered. As a result, many of the pivots payers have made during the pandemic will endure long after COVID-19 has faded. Here are five pandemic trends that are here t
Rally Health •

5 Mental Health Takeaways From the Pandemic for Employers

After more than a year of pandemic-driven lockdowns, life is starting to get back to normal. Families are gathering, events are being scheduled, and employees are returning to the office.

But even as the Centers for Disease Control and Prevention (CDC) relaxes guidelines on gatherings and mask-wearing for fully vaccinated people, the disruptions created by the pandemic could last even longer than the virus itself. What people have been through will take time to recover from, especially when it
Rally Health •

How Employers Can Make Post-Pandemic Office Culture Healthier

The “quarantine 15” may have started in jest, but lockdown-related weight gain is no joke. Adults gained almost two pounds a month, on average, while sheltering in place, according to a recent study in JAMA Network Open.

The pandemic prompted employers to broaden their definitions of employee assistance. As the virus raged and schools closed, companies everywhere increased their support of workers’ physical and mental health by revisiting sick leave, financial assistance, and child-care reimbur
Rally Health •

How Payers Are Supporting Health Equity

The pandemic has touched all of us, but some have felt its effects more than others. COVID-19 has exposed longstanding inequities that have harmed the physical, social, economic, and emotional health of communities of color and other vulnerable populations.

Payers understand that eliminating these health disparities is not only an ethical imperative, but also a necessary step to ultimately achieving lower-cost, higher-quality care. That’s because health disparities result in vulnerable populati
Rally Health •

How to Create a Culture of Caring in the Workplace

Whether it’s Simone Biles stepping back from the Olympic stage or working mothers slogging through the pandemic, Americans are increasingly speaking out about the connection between their mental health and their work.

While COVID-19 brought mental health struggles into the spotlight, the reality is that employees and employers have grappled with these issues for years. Nearly one in five US adults reported mental illness in 2016, and 71% reported at least one symptom of stress, according to the

Case Studies

White Papers and eBooks

Landing Pages and Brochures

BrightInsight •

The Digital Transformation of Healthcare Starts Here

Biopharma and medtech companies trust BrightInsight’s compliant platform to differentiate and expand the value of their therapies with groundbreaking digital solutions. SaMD is the backbone of next-generation companion apps, dosing and treatment selection algorithms, data analytics and more. Learn how SaMD is transforming healthcare.

Digital enables more engaging patient experiences by increasing therapy compliance, improving disease and medical tracking and as importantly, building connections
BrightInsight •

The BrightInsight Platform

Our platform replaces the need for lengthy and complex “build from scratch” implementations and instead puts a library of pre-built and proven features at your fingertips. Best of all, it’s designed under a Quality Management System to support global security, privacy and regulatory requirements.

Our pre-built functionality covers 60%-80% of customer requirements, allowing you to accelerate time to market by 6 to 24 months and start realizing true business and clinical value sooner.

When you b
BrightInsight •

The Disease Management Solution That’s Driving Clinical and Business Value

Our digital solution supports both patients and providers, improving symptom management, boosting therapy adherence, and enhancing the patient experience. At the same time, real-world data capture powers actionable user, engagement, and clinical insights.

Our comprehensive app offering includes patient-friendly tools to track, inform, and engage–all with the goal of improving outcomes. A clinician portal, EHR integration and patient dashboards enhance patient-provider communication and keep pro

Bylined Clips

Rally Health •

Clean Eating Do's and Don'ts

Clean eating may be the buzziest health term on the Internet. But what does it mean? Unfortunately, that’s not always clear.

At the core of this credo is the advice author Michael Pollan famously gave a decade ago in his best-selling book In Defense of Food: “Eat food. Not too much. Mostly plants.”

And research shows that this kind of eating pattern can indeed improve health and help maintain a healthy weight. In 2014 David L. Katz, director of the Prevention Research Center at Yale Unive
Rally Health •

5 Outdoor Adventures To Boost Your Fitness And Mood

As the days get longer and warmer, it's time to take your workout into the open. Research shows that outside activities don’t just offer a break from the monotony of a winter’s worth of machine workouts, they may actually increase your effort, and improve several measures of well-being. Besides, being outside is also really fun.

There’s a body of research suggesting outdoor walkers and runners see a wealth of additional benefits over treadmill users, including improved mood, self-esteem, e
The New York Times •

Do Men and Women Need Separate Multivitamins?

Do men and women need separate multivitamins? The popular multivitamin brand we usually buy (we're in the 50+ category) now comes in "his" and "hers" (specific versions for men and for women) as well as the gender-neutral version. Do we really need his and hers vitamins or is this just a marketing ploy to get us to spend more money by buying two different bottles of their product?

If you’re going to take a multivitamin, it makes sense to get one tailored to your age and gender, though many expe
The New York Times •

Is the Sleep Aid Melatonin Safe for Children and Adults?

How safe is melatonin to take regularly for sleep problems? Are there more risks for children versus adults?

There’s a dearth of safety data for melatonin, but there are a number of potential concerns, especially for children.

“I think we just don’t know what the potential long-term effects are, particularly when you’re talking about young children,” said Dr. Judith Owens, director of the Center for Pediatric Sleep Disorders at Boston Children’s Hospital. “Parents really need to understand tha
The New York Times •

Does the Flu Provide Better Immunity Than a Flu Shot?

Is natural immunity better than a flu vaccine? Is the immunity acquired by having the flu any more beneficial than immunity acquired via a flu shot?

Getting the flu itself can provide much stronger immunity than any flu shot does. But getting the flu is dangerous, so getting a flu shot is a better option.

When a flu virus enters your body, the immune system fights the infection by producing a robust antibody response that can spring into action if the same strain of the virus returns. That pro
Healthline •

Toxic Masculinity and Men's Mental Health

Researchers say men who see women as unequal or as sex objects can develop serious mental health issues. It can also be psychologically toxic to the perpetrators of sexism themselves. For the past couple of decades, psychologists have been uncovering a link between traditional masculinity and poor mental health. Now, a new meta-analysis published in the Journal of Counseling Psychology confirms that link and adds some details about which aspects of so-called “toxic masculinity” are most damaging
The Guardian •

Is it Cancer? Diagnosing Yourself Online Is About to Get Easier

When Liz Jurcik of Seattle felt a sharp pain in her side and back in January of 2013, she didn’t think much about it.

Jurcik, a 31-year-old human resources professional at Boeing, ran regularly and was in good shape. She thought it was probably a strained muscle from a workout. But the pain got worse, and by early February she could barely stand up. “I had the absolutely worst pain in my life,” she said. “I couldn’t stand up straight.”

Like most people, Jurcik Googled her symptoms. She typed “
Consumer Reports •

How to Avoid Sepsis, a Deadly Medical Emergency

Dana Mirman didn’t pay much attention when she noticed what she assumed was a mosquito bite on her shoulder.

“After all, I live in Florida, people get bites,” says the 41-year-old communications professional.

Even when it began throbbing overnight she didn't worry much, assuming it was a simple allergic reaction. The next day she came down with flu-like symptoms, including vomiting and fever. “I still didn’t connect the two,” she says.

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About Kevin

Kevin has been writing and editing health care content for more than 15 years. He covered healthcare for Consumer Reports, edited Op Eds for The New York Times, and has led content teams for digital health companies.